Thursday, November 27, 2008


Once you said you will arrive on Kamppi between 16h and 17h,
I decided to start the market research around 15h.

I hope that when you arrive there I have already gotten answers from a few people and that I will not be kicked out before.

Just in case, my phone number:


Map of the two points to visit

Click in the image to see it bigger.

NADA autodoor

I managed to put the NADA it's Christmas poster advert in the window of this food shop called Picka Deli, on Linja Autoasema street. It is very close to Kamppi shopping Center, just in the way to the big square of its if you are coming from train station.
The poster is just in the opposite side of the street of Forum entrance.

I hope it is there tomorrow still. It is glued from inside but we never know if a mad boss comes and takes it away of the glass of his shop....

NADA All for free poster I decided to put in school door, even it is not in the area for the workshop. Like this students get familiar to the project.

Tuesday, November 25, 2008


I do not know no yet the exact schedules I will be in action at Kamppi Shopping Center. I will upload the timetable here as soon I am sure about it.

One more thing: I will be wearing a shirt with NADA logo.

Note: NADA budget is getting to hight!

I am still looking for someone to help me with the documentation (pictures and video) of the action.

In progress

For this workshop and this week I thought I can make some sort of "market study". You know, when brands and companies make questions to people about their products.
Maybe the main questions should be "tell us what can we sell to you that will make you happy?".

I just got permission to do it inside Kamppi Shopping Center.

Im very glad about it because I think this is the ideal place to put a needle on our conscience about consumption habits, people needs and market situations.

I havent write the questions yet, but I will upload them here as soon as I can.

Other part of this workshop will be to place at least one poster advert in a public place. I dont have so much money for prints but I will have at least one poster. I am thinking about ask M Bar to put it there. They usually allow and its very close to the shopping center.

Im also going back to Kammpi soon to ask for another permission: I want to put the tv adverts palying in on a TV of Anttila shop. By now it seems impossible but I will insist. Lets see with them...

I am looking for someone to join the project at least on Friday.

I need some help for the documentation of the action. I am planing to film and make pictures but I can not do it alone.

Tell me if you are up to it.

My phone number: 0451367236

Later on, just before Christmas I will have the opportunity to open NADA shop again, in the art gallery I am working. It will be for a few days but its a great moment.

NADA is a multinational brand and company

It is a project born in Finland in 2007.
I want NADA to behave and act on society like a big global brand.
The project already includes TV, radio and outdoors advertising campaigns
and also shops.
The word nada means nothing in Portuguese and Spanish. NADA brand sells nothing, but still offers whatever the clients say they need to be happy.
Somehow this project questions the public needs, brands power and commercial systems. But NADA is not against anything.
Peoples' different reactions to this project are part of itself. The public immediately finds out this is not a normal brand and have very different
opinions. Everyone is invited to participate on this artwork, as part of society.

Instead of the happiness given in traditional publicity this franshising company gives real life, pictures of a not fictional world. It fallows some of the marketing rules and denny others.
This project involves different medias such as Happening, Installation, Graphic Design, Video and Sound, Marketing, Publicity and so on. Besides
it involves documentation procedures, specially
inside the shop where film the public reaction.
I wrote a long essay about the project considering
philosophic and artistic background, composition
and intentions of NADA and I keep on going with my research.
Here you can see some documentation of NADA shop and some poster and tv adverts.Check more at :